Founders, owners, business and community leaders:

You understand the importance of focusing your efforts and energy on your most profitable endeavors.

You are the best at what you do. You’ve spent time, money, and energy on perfecting your message, your service, or your product. You are your worst critic- your most critical eye is applied to your craft to ensure your customers are satisfied. You’ve got lots of customers due to word-of-mouth and business referrals. Or maybe your business is suffering in this area. You have a great product or service, but people just don’t know about your business.

Beset Solutions is here for you to help you with the part of your business that is equally important as quality product and service. Marketing.

Our Marketing Consulting services helps you to zero in on quantifiable marketing solutions that will increase customer acquisition, conversion rates, and retention. We help you to define or redefine the direction of your business to realize better results.

“Make a lasting business impression”

Essentials of A web presence

“Can they find you online?”

Your clients and potential clients need to be able to find you when they are seeking your product or service. You need to have a strong presence on relevant social media outlets and the information on your site should be authoritative and relevant to your clientele.

We apply strategies that make your website an asset. Make it work for you. Your website is like your online business card. When clients are considering whether to choose your or another business, your online presence could be the deciding factor between you and a competitor.

People do business with people. People get to know you through the pages of your website, your posts on social media, or maybe even business reviews left by previous customers.

What’s your angle? Are you wise and insightful? Do you have a sense of humor? Are you timely and thorough? These things are communicated through the words on your website, your social media pages, and graphic content like videos and images.

The Beset Solution

Beset. To decorate or cover lavishly. This means we are thorough in our approach to give you exceptional results by going above and beyond. Our comprehensive insights and solutions help businesses to increase brand awareness, profitability, and market share.

Website Services

Website Design

You can build your own website through one of many providers like Weebly, WordPress, even Google.

However. There is a significant learning curve if you have not used these platforms before with success. They may claim to be free, but these providers take every opportunity to up- sell you on additional features. For example, they have templates you may need to purchase to get the look you want or there maybe plugins you have to buy and integrate.

Not to mention that if you use a free solution, you can’t have a custom domain. You will end up with .weebly.com or .wordpress.org at the end of you website address. This is a no-no when you consider your branding.

Now considering all if this, think about the opportunity cost of using your time to create a website when you could be out talking to customers and representing your brand. There are many things to consider when building your website, let us help you to create a site that properly represents you.

We can create content for your site that sounds like you and what your business is all about. Needs images? A logo? Graphics or video done for your business? We’ve got you covered.

Let Beset Solutions do a free website audit if you already have a website, so that we can make sure it is setup properly to work for your business and that it measures up to and exceeds the efforts of your competitors.

Search Engine Optimization (SEO)

You need a website that can be found by your target market and that will bring you lots of traffic.

You may be one of the lucky businesses who gets many of its clients through word-of-mouth referrals, that’s great! Although someone may get a referral word-of-mouth, nowadays people still lookup your business online.

Oftentimes, they are doing their own thorough research about a product or service.

This is where Beset Solutions comes in. We will create content that is authoritative and relevant to direct traffic to you website. Qualified clients will literally fall into your virtual lap because your website is front and center when they were looking for answers.

With search engine algorithms for website rankings constantly changing, you need to make sure you are on the up-and-up and privy to those changes. Be ready to tweak strategy to remain competitive and avoid bad information by outsourcing this work to a professional who understands your business challenges and strengths.

The goal is simple, top results for your business.

Search Engine Marketing (SEM)

We stay on top of what customers are looking for, how they are referring to your product or service, and direct that traffic to you so that you get the calls and don’t have to waste dollars by relying heavily on pay-per-click advertising like Google Adwords or Facebook Ads.

SEM has its place in business and we offer services to help you maintain and run your campaigns, but this should not be your sole source of online advertising.

It can get real expensive if you don’t know what you are doing. We help you find a proper balance between Search Engine Optimization and Search Engine Marketing.

We pinpoint search terms that will deliver the most results while being conservative with your budget.

Lead Generation

What’s every business owners’ persistent objective? Sales of course.

You ask yourself: How do I sell enough of this product or service to be profitable and achieve business goals? One thing’s for sure, You can’t do it all. That’s why you set processes in place to increase efficiency.

There are so many strategies available to employ that will have customers seeking out your business!

Are you aiming for a record year? Are you giving this business thing one last shot before you go and find a job? These are two vastly different scenarios, but they are very real questions we have to ask ourselves as we work towards our goal of business prosperity. You didn’t go into business planning on failure. You were really enthusiastic about this choice and you made it happen.

Let us assist you in crushing your next financial goal.

Social Media Management

Create engaging, shareable, and relatable content and do it often- at critical times and on the days that have the most impact to your audience. The key to Social Media Marketing is customer research.

The most common reason that some business are still not using popular social media platforms for business is usually a lack of time. Lack of time to learn the new platform, to post, or to create engaging content. It is one thing to know your way around a news feed to stay up-to-date on family and friends or even news and community events, but promoting a business online has to be a strategic effort. We can save you time by managing your business social media profiles, while keeping you in the loop without overwhelming you.

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