Your business simply will not thrive without Social Media. Social Media is important because it helps you the business owner to stay top of mind with your clients. It is a way for customers to relate more intimately with the brands they are considering patronizing.
With Social Media, you can gauge what your customers want simply by interacting with them, listening to their feedback and taking advantage of important metrics that are gathered about your audience. This means no more guesswork, saving you time and wasted effort on trial and error. Social Media also increases traffic to your website and improves your ranking in internet search results.